CHAD REID STRATEGIC COMMUNICATIONS
Your Audience Should Understand What You Mean.
Important ideas get lost when leaders explain them from their own point of view.
Chad Reid helps leaders turn complex ideas into clear messages people can understand, trust and act on.
For founders, CEOs, candidates, public leaders, and experts whose words carry real stakes.
People Hear Your Words. They Still Leave Confused.
Maybe your team explains the company three different ways.
Maybe people like your presentation but take no action afterward.
Maybe you know what you mean, but the audience keeps asking the same questions.
That confusion costs something. A missed opportunity. A stalled decision. A donor who never gives. A voter who cannon explain what you stand for. A prospect who leaves your website and never calls.
The first step is finding the part of the message that breaks.
Clear Communication Starts With The Audience
The Checklist Doctrine helps turn vague communication problems into behaviors you can see and fix.
Name the audience's real concern.
Invert the message to find what would make it fail.
Flip each failure into a clear behavior.
Diagnose the first problem worth fixing.
Set the Standard for every message that follows
The method is simple enough to use in a speech, a website, an interview, a sales conversation, or a team meeting.
Services
COMMUNICATION CHECKUP
A 10 business day review of the message your audience needs to understand.
The Checkup looks at three important assets:
• One speaking moment
• One page or document people read before meeting you
• One message tied to money, donors, members, votes, or another major decision.
You'll receive:
• A written diagnosis
• A custom communication checklist
• A review of your three message assets
• One first-fix priority
• A 60 minute working session
• A plan for what happens next
Investment: $3000
FOUNDING CHECKLIST DOCTRINE SPRINT
A six-week engagement for leaders who need the message fixed and installed.
We build your communication standard from the problem your audience is already experiencing. Then we apply it to your core message and coach you through the work.
The Spring may include:
• A full communication diagnosis
• Your custom Checklist Doctrine
• A rebuilt core message
• Coaching on related message assets
• Team installation
• Preparation for high stakes events
• Business-hours text access
Your message should still make sense when you are not in the room.
Founding Investment: $6000 paid in full for the first five clients. Pricing will be updated after the founding engagements.
STRATEGIC COMMUNICATION ADVISORY
Ongoing support for leaders who regurlarly face high-stakes communication.
This work may include:
• Speech preparation
• Interview preparation
• Debate and town-hall preparation
• Fundraising or investor messaging
• Team message alignment
• Website and presentation review
• Message development and scripting
Advisory work begins after the communication problem and standard are clear.
We'll define the work around what you need help with, how often you need support and what's coming up.
Custom scope and pricing.
Start with a Communication Checkup so we can see what needs to be handled first.
About Us
Work Directly With Chad
I'm Chad Reid, a strategic communication consultant.
I help leaders explain important ideas in a way people can understand, trust and act on.
My work is built around a simple standard:
Understand → Trust → Act → Carry Forward
The Checklist Doctrine gives the work a clear process. It helps us find what broke, name the first fix, and build language other people can use.
I work directly with every client.
No layers. No handoffs. No vague advice to "be more authentic".
Just clear communication work tied to a real audience and a real situation.
TESTIMONIALS
What Clients Have Said
"Chad helped break a complicated story into smaller pieces and made it easier for the audience to understand."
"Chad came prepared, listened to what I needed, and helped me become more concise."
"Chad helped me feel more comfortable communicating under pressure."
START WITH THE MESSAGE
FAQS
Who is this for?
Leaders whose words affect meaningful decisions.
That includes founders, CEOs, professional-service principles, candidates, elected officials, nonprofit leaders, and public facing experts.
What problem do you fix?
I help when people leave a message confused, you team explains things inconsistently, or you need to prepare for an important public moment.
Is this branding, PR, media training, or coaching?
This work may include pieces of those services.
The starting point is the communication problem. We need to find what the audience fails to understand, then build the standard needed to fix it.
How long does the Communication Checkup take?
10 business days
You'll receive a written diagnosis, a first fix priority, and a working session to review it.
Do you write everything for me?
I'll help build or revise the message when needed.
You'll also learn the standard behind the message, so the work does not stay trapped inside one person's head.
Is the work confidential?
Yes. We'll discuss confidentiality before work begins. An NDA can be used when appropriate.
Do you guarantee votes, revenue, donations or other results?
No.
I control the communication work. Outside forces control many business, political, and audience outcomes.
The guarantee applies to the diagnostic. If we finish the working session and you cannot name your first fix, you do not pay.
